Labbrand

Taglines, Slogans, and the Art of Verbal Branding

“Just Do It" is one of the most famous and successful taglines in history. Succinct, inspirational and memorable, it helped propel Nike to its legendary status. Everyone—from sports coaches to business executives—seems to have incorporated it into their e... Read >

Brand Identity Decoded

Discrepancies between the way a brand presents itself—brand identity—and how it is perceived—brand image—can significantly hinder its success. For example, public outrage directed at BP over the recent oil spill in the Gulf of Mexico was aggravated by the... Read >

The Digital IQ of Prestige Brands in China

The massive potential for retail businesses in China is no surprise to anyone—least of all prestige brands. After years of annual double-digit growth, China’s booming economy has left tens of millions of consumers seeking new ways to spend their disposabl... Read >

Integrated Branding: A Multi-Disciplinary Approach

Building a brand is not a simple task. Sometimes brands promote themselves visually through a strong identity and flashy advertising. Others take a step back, conduct market research, and clearly map out their brand positioning. Some brands enter the ... Read >

Market Research in China’s 2nd Tier Cities

In their efforts to maintain high levels of economic growth and guarantee the continued development of western provinces and rural areas, China's economic policy makers have realized that western consumers, especially American consumers, can no longer be ... Read >

Experiential Branding: Using 5 Senses to Build Brand Equity

Today's consumers are confronted with countless choices and a multitude of information to consider when they buy products or services. Traditional promotional methods like advertising in magazines or on TV are no longer as effective as before. How can a c... Read >

China market entry strategies – bypassing 1st tier cities

China market entry strategies - bypassing 1st tier cities The first decade of reform and opening up in China saw large multi-national companies pave the way with big investments in all aspects relevant to their industries. Famous quotes such as "the ... Read >