Labbrand

name Vladimir Djurovic is the founder and CEO of Labbrand, a Shanghai-based innovative brand agency specialized in market research, brand strategy, and creative services. Visit Labbrand website at: http://www.labbrand.com/ and Labbrand's blog of branding insights in China and abroad: http://www.labbrand.com/brand-source .

Taglines, Slogans, and the Art of Verbal Branding

18th October 2010
“Just Do It" is one of the most famous and successful taglines in history. Succinct, inspirational and memorable, it helped propel Nike to its legendary status. Everyone—from sports coaches to business executives—seems to have incorporated it into their e... Read >

Experiential Branding: Using 5 Senses to Build Brand Equity

14th May 2010
Today's consumers are confronted with countless choices and a multitude of information to consider when they buy products or services. Traditional promotional methods like advertising in magazines or on TV are no longer as effective as before. How can a c... Read >